Product names might make sense to you; I certainly hope they do. Ideally they should make sense to existing customers also. Much more importantly though is that they make sense to your prospects – or if they don’t that you recognize this and help them understand enough about your lineup that they become customers.
In this column I’ll be walking you through some of the more common “boilerplate” template ideas for getting your new venture off the ground. I’ll cover real suggestions for everything from legal matters to recommended service providers.